Experienced Marketing Specialist

• Developing, evaluating, and refining all product marketing initiatives;
• Ensuring alignment of marketing efforts with our strategic roadmap and company objectives;
• Optimizing existing channels and enhancing their performance to achieve measurable success;
• Monitoring and evaluating the effectiveness of all marketing endeavors;
• Analyzing customer behavior and personas to inform marketing strategies;
• Tracking and analyzing competitors’ activities;
• Providing stakeholders with comprehensive reports on marketing campaign outcomes;

• Proven experience in product marketing, highly preferably in the technology industry;
• Demonstrated success in developing and executing digital product marketing campaigns.
• Previous experience in email marketing and related fields is an advantage;
• Ability to develop and implement strategic marketing plans aligned with business objectives and market trends;
• Excellent written and verbal communication skills with the ability to convey complex concepts in a clear and concise manner;
• Innovative thinking to develop compelling marketing strategies and campaigns that differentiate the product and resonate with target audiences;
• Collaborative mindset to work effectively with cross-functional teams including sales, product management, and creative teams;
• Familiarity with marketing automation tools, analytics platforms, and CRM system;
• Ability to focus on driving measurable results and ROI;