The time for a rebrand has come!

We‘re revealing the results of the rebranding in which we have diligently worked on over the past few months.

From the moment we got together and started to work, everyone was fully committed and our focus was on high-level quality and effective teamwork. In the past the team and management were so immersed in perfecting outsourcing services and growing expertise in Salesforce, as well as building our first digital product, that unfortunately we put our brand work aside. This meant a more committed approach to our brand was missing and the moment for changing this has now arrived. It is time for all of you to get to a better insight into our company. To represent who we are and how we thrive, in a much more realistic and transparent way.

At the start of this journey, we knew exactly what is important to us, what principles we hold, and who we want to be as the company grows. It’s what guided us all along the way and built up our purpose. Staying true to ourselves meant building a community that shares those principles as well. The core values we have are reflected in our team.

This helps us stay consistent with the promises we gave at the early beginning. Besides the values connecting us and forming a perfect match, there is also uniqueness in each team member that makes this place cheerful. The focus on building a perfect team has shown up as the best thing we could do. A perfect team in our case means a lot of low-level humor, on the one hand, and high-level programming, on the other hand. We find it pretty joyful. And joy helps everything go smoothly.

Unlike our humor mentioned above, the marketplace, customers and technologies have constantly changed. To survive and succeed in this game, you naturally tend to adapt to it. Going through a bunch of situations including both ups and downs, learning the business in an easier and harder way. As well as committing ourselves completely to that, it made us realize that there is more to our values than meets the eye. It’s not just about nurturing, but also perfecting the company’s values. The upgrading and improving of the company culture are coming through with each significant contribution that every member of our team brings to the collective group.

To ensure stability, we need to match, but to step up and make progress, we need to differentiate. Unity and uniqueness are two things on a different spectrum, but both play a crucial part in the team, culture and company involvement. To have a rebranded persona, it was necessary to get approval from the whole team as well as to descend all these values down and pass them into single words. This resulted in identifying these 6 core values:

• Advancement
• Proactivity
• Harmony
• Stability
• Empowerment
• Devotion

Having this in mind we are coming up with brand new visual elements that better suit our personality. To make an impression and walk into the room just like Cinderella at the ball – we are transferring the core of Quadrix Soft values into the visual aspect.

Regarding typography, we stayed within Sans Serif fonts as they are symbols of new, modern and innovative. The transition we have made from Montserrat to Rubik, besides matching perfectly with simple and clear shapes in the new logomark, it’s our way to communicate a new layer of forward-thinking and cutting-edge technology.

When it comes to colors, black presents professionalism, lasting quality and power we find in each one of us. The Gold color entrusts the feeling of prosperity and successful spirit that we’ve been encouraging in our team. It also refers to the self-respect we care about, as well as to the stability that gold has had for an age, which makes it a perfect fit for the Quadrix Soft personality.

Finally, in respect of the new logomark, the square symbolizes a perfect integration of unique and reliable individuals and it is forming the most stable geometric shape. As we explained above, every member is the force that moves the team forward, and this power is represented by the arrow in the angle of our pictogram. As well as the pictogram, the new slogan indicates the same, on this journey we thrive together!